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PRIVACY POLICY

A Legal Disclaimer

Effective Date: 01.08.2025

1. Introduction

This Privacy Policy explains how Dersan (“we,” “our,” or “us”) collects, uses, stores, and protects your personal data when you visit our website or purchase our products. We are committed to protecting your privacy and complying with the EU General Data Protection Regulation (GDPR) and applicable Danish data protection laws.

2. Data Controller

Dersan
Møllevej 10, 9700 Brønderslev
ABR Group ApS CVR: 39915324
📧 Email: info@abrgroup.dk
📞 Phone: +45 40 92 00 55

3. Personal Data We Collect

We may collect the following types of personal data:

  • Name, address, phone number, and email address (for order processing)

  • Payment details (processed securely by third-party payment providers; we do not store full card details)

  • Account login information (if you create an account)

  • Purchase history and preferences

  • IP address, browser type, and device information (via cookies and analytics)

4. How We Use Your Data

We process your personal data for the following purposes:

  • To fulfill and deliver your orders

  • To process payments securely

  • To communicate with you regarding orders, returns, and customer service inquiries

  • To improve our website, services, and customer experience

  • To comply with legal obligations

5. Legal Basis for Processing

We process your data under one or more of the following legal bases:

  • Contractual necessity (e.g., to deliver your order)

  • Legal obligations (e.g., tax and accounting requirements)

  • Legitimate interests (e.g., marketing to existing customers)

  • Consent (e.g., newsletter subscriptions, optional cookies)

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. You can manage or disable cookies in your browser settings. For more information, see our Cookie Policy.

7. Data Retention

We store your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., Danish accounting law requires keeping certain data for 5 years).

8. Sharing Your Data

We do not sell your personal data. We may share it with:

  • Payment service providers (for secure payment processing)

  • Courier and shipping companies (to deliver your orders)

  • IT and hosting providers (to maintain our website)
    All third parties are required to process your data securely and in compliance with GDPR.

9. Your Rights Under GDPR

You have the right to:

  • Access, correct, or delete your personal data

  • Object to processing or request data portability

  • Withdraw consent at any time (for consent-based processing)

  • File a complaint with the Danish Data Protection Agency (Datatilsynet)

10. Security

We use appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
📧 info@abrgroup.dk
📞 +45 40 92 00 55

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