PRIVACY POLICY

At Dersan, we only collect the personal information necessary to provide our services, process your orders and improve your shopping experience.

The personal data we collect depends on how you interact with our website.

3.1 When You Place an Order

When you purchase flowers, plants, gift baskets or other products through Dersan, we may collect the following personal information:

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

• Payment information

• Order details

• Personal message for the recipient (if provided)

• Delivery instructions (if provided)

We process this information to:

• Process and deliver your order

• Contact you regarding your order if necessary

• Handle payments and refunds

• Provide customer support

• Comply with our legal obligations, including accounting and tax regulations

• Prevent fraud and misuse of our services

The legal basis for this processing is Article 6(1)(b), 6(1)(c) and 6(1)(f) of the General Data Protection Regulation (GDPR).

3.2 When You Receive a Gift

If someone sends flowers or gifts to you through Dersan, we may process the following information:

• Name

• Delivery address

• Telephone number (if provided)

• Personal greeting attached to the order

• Delivery instructions

We use this information solely to complete the delivery and fulfil the sender's order.

The sender is responsible for ensuring that the recipient understands that their information has been shared with Dersan for delivery purposes.

The legal basis for this processing is our legitimate interest in fulfilling the purchase agreement and completing the delivery in accordance with Article 6(1)(f) GDPR.

3.3 When You Create a Dersan Account

If you create an account on our website, we may collect:

• Name

• Email address

• Telephone number

• Address

• Password (stored securely in encrypted form)

• Order history

• Saved addresses

• Wishlist (if applicable)

Your account allows you to:

• View previous orders

• Manage your personal information

• Save delivery addresses

• Speed up future purchases

• Track current orders

The legal basis for this processing is Article 6(1)(b) and Article 6(1)(f) GDPR.

3.4 When You Contact Customer Service

When you contact Dersan by email, telephone or through our contact forms, we process the information you provide, including:

• Name

• Contact details

• Order number (if applicable)

• Your enquiry

• Any attachments you choose to send

We use this information solely to respond to your enquiry and provide customer support.

The legal basis for this processing is Article 6(1)(b) and Article 6(1)(f) GDPR.

3.5 Newsletter

If you subscribe to our newsletter, we collect:

• Name (if provided)

• Email address

Your information is used to send newsletters, inspiration, seasonal collections, offers and updates from Dersan.

You can unsubscribe at any time by clicking the unsubscribe link included in every newsletter.

The legal basis for this processing is your consent under Article 6(1)(a) GDPR.

3.6 Cookies

When you visit our website, we may collect certain technical information through cookies, including:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on the website

• Click behaviour

This information helps us:

• Ensure the website functions correctly

• Improve user experience

• Analyse website traffic

• Measure the effectiveness of marketing campaigns

Where required by law, cookies are only used after obtaining your consent.